THE MISSION

To inspire METALHEADS worldwide to BELIEVE in themselves, OVERCOME struggle,

get STRONGER (mentally AND physically) and be the BEST that they can be!

To build a worldwide community of heavy music fans with a POSITIVE MENTAL ATTITUDE,

who STAY TRUE, think for themselves, strive to live their best life and NEVER GIVE UP!

More than just a brand... it's an ATTITUDE!

APPAREL

For those with a burning passion for heavy music and personal growth!

Metalheads who survive, thrive

and INSPIRE!

Check out our range of quality

METAL-inspired motivational apparel!

MAN BEHIND
THE BRAND

Life-long METALHEAD and B2B owner Steve's story of overcoming traumatic injury and chronic pain, the mental struggle that came with it and creating

BORN 2 BLEED.

Change your MINDSET - Change your LIFE!

REAL stories from REAL METALHEADS on overcoming

struggle plus B2B owner Steve's personal blog!

Overcoming addictions, chronic pain, traumatic injury, weight loss, mental health issues and more!

Lovers of rock, metal and hardcore music, check out the BORN 2 BLEED playlists and more! Music is life!

CRANK IT UP!